:root {
  --black: #191714;
  --accent: #ce4432;
  --accent-dark: #ad3427;
  --blue: #3157d5;
  --white: #fffdf9;
  --off-white: #f7f3ed;
  --soft-blue: #eef1fa;
  --line: #d8d1c8;
  --muted: #68625c;
  --content: 1520px;
  color: var(--black);
  font-family: "Archivo", Arial, Helvetica, sans-serif;
  font-synthesis: none;
  text-rendering: optimizeLegibility;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--off-white);
  color: var(--black);
  font-size: 16px;
  line-height: 1.45;
}

button,
a,
input,
textarea,
select {
  font: inherit;
}

a {
  color: inherit;
  text-decoration: none;
}

.skip-link {
  position: fixed;
  top: 0;
  left: 50%;
  z-index: 100;
  padding: 12px 18px;
  background: var(--accent);
  color: var(--white);
  transform: translate(-50%, -120%);
  transition: transform 160ms ease;
}

.skip-link:focus {
  transform: translate(-50%, 0);
}

.site-header {
  position: relative;
  z-index: 20;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 76px;
  padding: 0 clamp(24px, 3.4vw, 64px);
  border-bottom: 1px solid var(--line);
  background: rgba(255, 253, 249, 0.96);
}

.wordmark {
  justify-self: start;
  font-size: 17px;
  font-weight: 800;
  letter-spacing: 0.04em;
}

.main-nav {
  display: flex;
  align-items: center;
  gap: 36px;
  color: var(--muted);
  font-size: 13px;
  font-weight: 500;
}

.main-nav a,
.social-links a {
  position: relative;
}

.main-nav a::after,
.social-links a::after {
  position: absolute;
  right: 0;
  bottom: -6px;
  left: 0;
  height: 2px;
  background: var(--accent);
  content: "";
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 180ms ease;
}

.main-nav a:hover::after,
.main-nav a:focus-visible::after,
.social-links a:hover::after,
.social-links a:focus-visible::after {
  transform: scaleX(1);
}

.header-contact {
  justify-self: end;
  display: inline-flex;
  min-height: 38px;
  align-items: center;
  justify-content: center;
  padding: 0 17px;
  background: var(--accent);
  color: var(--white);
  font-size: 13px;
  font-weight: 700;
  transition: background-color 160ms ease;
}

.header-contact:hover,
.header-contact:focus-visible {
  background: var(--accent-dark);
}

.hero {
  position: relative;
  display: flex;
  min-height: 660px;
  height: calc(100svh - 116px);
  max-height: 880px;
  overflow: hidden;
  background: var(--off-white);
}

.hero-content {
  position: relative;
  z-index: 3;
  display: flex;
  flex-direction: column;
  width: min(58%, 920px);
  padding: clamp(58px, 7vh, 88px) 48px 44px clamp(32px, 6vw, 112px);
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 24px;
  color: var(--accent);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
}

.eyebrow::before {
  width: 4px;
  height: 16px;
  background: currentColor;
  content: "";
}

.eyebrow-light {
  color: #ff9f82;
}

.hero h1 {
  max-width: 800px;
  margin: 0;
  font-size: clamp(52px, 5vw, 88px);
  font-weight: 700;
  line-height: 0.98;
}

.hero-keyword {
  white-space: nowrap;
}

.hero-keyword-credibility,
.hero-keyword-attention {
  color: var(--black);
}

.hero-intro {
  max-width: 570px;
  margin: 30px 0 0;
  font-size: clamp(17px, 1.3vw, 21px);
  line-height: 1.45;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 30px;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  padding: 0 24px;
  border: 1px solid transparent;
  font-size: 14px;
  font-weight: 700;
  transition: background-color 160ms ease, color 160ms ease, border-color 160ms ease;
}

.button-primary {
  background: var(--accent);
  color: var(--white);
}

.button-primary:hover,
.button-primary:focus-visible {
  background: var(--accent-dark);
}

.button-secondary {
  border-color: var(--black);
  background: transparent;
}

.button-secondary:hover,
.button-secondary:focus-visible {
  background: var(--black);
  color: var(--white);
}

.hero-proof {
  display: grid;
  grid-template-columns: minmax(190px, 240px) minmax(210px, 300px);
  gap: 28px;
  align-items: end;
  margin-top: auto;
  padding-top: 30px;
}

.proof-number {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 16px;
  align-items: center;
}

.proof-number strong {
  color: var(--accent);
  font-size: 30px;
  line-height: 1;
}

.proof-number span,
.hero-proof > p {
  margin: 0;
  font-size: 12px;
  line-height: 1.45;
}

.hero-proof > p {
  padding-left: 28px;
  border-left: 1px solid var(--line);
}

.hero-photo {
  position: absolute;
  inset: 0 0 0 43%;
  z-index: 1;
  overflow: hidden;
  background: var(--off-white);
}

.hero-photo img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 47%;
}

.hero-photo-sharp {
  -webkit-mask-image: linear-gradient(to right, transparent 0%, rgba(0, 0, 0, 0.18) 9%, #000 24%);
  mask-image: linear-gradient(to right, transparent 0%, rgba(0, 0, 0, 0.18) 9%, #000 24%);
}

.hero-photo-blur {
  filter: blur(16px) saturate(0.78);
  transform: scale(1.04);
  -webkit-mask-image: linear-gradient(to right, transparent 0%, #000 4%, rgba(0, 0, 0, 0.94) 17%, transparent 36%);
  mask-image: linear-gradient(to right, transparent 0%, #000 4%, rgba(0, 0, 0, 0.94) 17%, transparent 36%);
}

.hero::after {
  position: absolute;
  inset: 0 auto 0 38%;
  z-index: 2;
  width: 19%;
  background: linear-gradient(to right, #f7f3ed 0%, rgba(247, 243, 237, 0.96) 28%, rgba(247, 243, 237, 0.72) 62%, transparent 100%);
  content: "";
  pointer-events: none;
}

.section-shell {
  width: min(100% - 64px, var(--content));
  margin: 0 auto;
}

.tension-band {
  padding: clamp(76px, 8vw, 128px) 0;
  background: #201d19;
  color: var(--white);
}

.tension-band p {
  max-width: 1240px;
  margin: 0 auto;
  font-size: clamp(38px, 4.6vw, 72px);
  font-weight: 600;
  line-height: 1.05;
  text-align: center;
}

.tension-band p + p {
  margin-top: 8px;
  color: #b8afa5;
}

.work-section {
  padding: clamp(92px, 10vw, 160px) 0;
  background: var(--white);
}

.about-section {
  padding: clamp(92px, 10vw, 160px) 0;
  background: var(--soft-blue);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(180px, 0.55fr) minmax(420px, 1.6fr) minmax(280px, 0.8fr);
  gap: 48px;
  align-items: start;
  padding-bottom: 70px;
}

.section-heading .eyebrow {
  margin-top: 8px;
}

.section-heading h2,
.approach-intro h2,
.about-copy h2,
.contact-section h2 {
  margin: 0;
  font-size: clamp(40px, 4.4vw, 70px);
  font-weight: 650;
  line-height: 1.02;
}

.section-heading > p:last-child {
  margin: 8px 0 0;
  color: var(--muted);
  font-size: 17px;
  line-height: 1.55;
}

.proof-ledger {
  border-top: 1px solid var(--black);
}

.proof-row {
  display: grid;
  grid-template-columns: 0.55fr 1.6fr 0.8fr;
  gap: 48px;
  align-items: start;
  padding: 48px 0;
  border-bottom: 1px solid var(--line);
}

.proof-label {
  display: flex;
  gap: 18px;
  align-items: baseline;
}

.proof-label span {
  color: var(--accent);
  font-size: 13px;
  font-weight: 800;
}

.proof-label p {
  margin: 0;
  font-size: 15px;
  font-weight: 700;
  text-transform: uppercase;
}

.proof-statement strong {
  display: block;
  margin-bottom: 12px;
  color: var(--accent);
  font-size: clamp(28px, 3.2vw, 52px);
  font-weight: 600;
  line-height: 1;
}

.proof-statement h3 {
  max-width: 720px;
  margin: 0;
  font-size: clamp(26px, 2.6vw, 42px);
  font-weight: 600;
  line-height: 1.12;
}

.proof-detail {
  margin: 4px 0 0;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.55;
}

.approach-section {
  padding: clamp(92px, 10vw, 150px) 0;
  background: #201d19;
  color: var(--white);
}

.approach-intro {
  display: grid;
  grid-template-columns: 0.55fr 2.4fr;
  gap: 48px;
  padding-bottom: 76px;
}

.approach-list {
  margin: 0;
  padding: 0;
  border-top: 1px solid #4c4640;
  list-style: none;
}

.approach-list li {
  display: grid;
  grid-template-columns: 0.55fr 2.4fr;
  gap: 48px;
  padding: 38px 0;
  border-bottom: 1px solid #4c4640;
}

.approach-list li > span {
  color: #ff9f82;
  font-size: 13px;
  font-weight: 800;
}

.approach-list li > div {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: 80px;
}

.approach-list h3 {
  margin: 0;
  font-size: clamp(24px, 2vw, 34px);
  font-weight: 600;
  line-height: 1.12;
}

.approach-list p {
  margin: 2px 0 0;
  color: #b8afa5;
  font-size: 16px;
  line-height: 1.55;
}

.about-grid {
  display: grid;
  grid-template-columns: minmax(240px, 0.72fr) minmax(500px, 1.7fr);
  gap: clamp(48px, 8vw, 140px);
}

.about-mark {
  margin: clamp(80px, 10vw, 150px) 0 0;
  color: var(--blue);
  font-size: clamp(90px, 12vw, 190px);
  font-weight: 800;
  line-height: 0.8;
}

.about-copy h2 {
  max-width: 970px;
}

.about-copy > p {
  max-width: 780px;
  margin: 34px 0 0;
  font-size: clamp(19px, 1.6vw, 25px);
  line-height: 1.55;
}

.about-copy > p + p {
  max-width: 700px;
  margin-top: 24px;
  color: var(--muted);
}

.contact-section {
  padding: clamp(64px, 7vw, 104px) 0;
  border-top: 7px solid var(--accent);
  background: #eee7e1;
  color: var(--black);
}

.contact-section .eyebrow-light {
  color: var(--accent);
}

.contact-grid {
  display: grid;
  grid-template-columns: minmax(500px, 1.7fr) minmax(280px, 0.7fr);
  gap: clamp(60px, 10vw, 170px);
  align-items: end;
}

.contact-action p {
  margin: 0 0 26px;
  color: var(--muted);
  font-size: 17px;
  line-height: 1.55;
}

.contact-action {
  padding-left: clamp(28px, 3.5vw, 56px);
  border-left: 1px solid #bfb5ad;
}

.contact-section .button-primary {
  background: var(--black);
  color: var(--white);
}

.contact-section .button-primary:hover,
.contact-section .button-primary:focus-visible {
  background: var(--accent-dark);
  color: var(--white);
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 104px;
  padding: 0 clamp(24px, 3.4vw, 64px);
  background: #201d19;
  color: var(--white);
  font-size: 13px;
}

.social-links {
  display: flex;
  gap: 30px;
}

.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 500ms ease, transform 500ms ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

:focus-visible {
  outline: 3px solid var(--blue);
  outline-offset: 4px;
}

@media (max-width: 1180px) {
  .hero-content {
    width: 62%;
    padding-left: 48px;
  }

  .hero h1 {
    font-size: clamp(48px, 5.5vw, 68px);
  }

  .hero-photo {
    left: 44%;
  }

  .section-heading,
  .proof-row {
    grid-template-columns: 0.45fr 1.35fr 0.8fr;
    gap: 32px;
  }
}

@media (max-width: 900px) {
  .site-header {
    grid-template-columns: 1fr auto;
    min-height: 68px;
    padding: 0 20px;
  }

  .main-nav {
    display: none;
  }

  .header-contact {
    font-size: 12px;
  }

  .hero {
    display: grid;
    height: auto;
    max-height: none;
    min-height: 0;
    grid-template-columns: minmax(0, 1fr);
    grid-template-rows: 34svh auto;
  }

  .hero-photo {
    position: relative;
    inset: auto;
    grid-row: 1;
    min-height: 260px;
  }

  .hero-photo img {
    object-position: 50% 43%;
  }

  .hero-photo-sharp {
    -webkit-mask-image: linear-gradient(to bottom, #000 0%, #000 72%, transparent 100%);
    mask-image: linear-gradient(to bottom, #000 0%, #000 72%, transparent 100%);
  }

  .hero-photo-blur {
    -webkit-mask-image: linear-gradient(to bottom, transparent 52%, #000 76%, transparent 100%);
    mask-image: linear-gradient(to bottom, transparent 52%, #000 76%, transparent 100%);
  }

  .hero::after {
    inset: 24svh 0 auto;
    width: 100%;
    height: 12svh;
    background: linear-gradient(to bottom, transparent, var(--off-white));
  }

  .hero-content {
    grid-row: 2;
    min-width: 0;
    width: 100%;
    padding: 0 24px 44px;
  }

  .hero h1 {
    max-width: 700px;
    font-size: clamp(42px, 9.3vw, 66px);
  }

  .hero-intro {
    margin-top: 24px;
  }

  .hero-proof {
    margin-top: 34px;
  }

  .section-shell {
    width: min(100% - 40px, var(--content));
  }

  .section-heading,
  .proof-row,
  .approach-intro,
  .approach-list li,
  .about-grid,
  .contact-grid {
    grid-template-columns: 1fr;
  }

  .section-heading,
  .proof-row,
  .approach-intro,
  .approach-list li {
    gap: 24px;
  }

  .section-heading {
    padding-bottom: 52px;
  }

  .proof-row {
    padding: 38px 0;
  }

  .approach-list li > div {
    gap: 36px;
  }

  .about-grid,
  .contact-grid {
    gap: 58px;
  }

  .about-mark {
    margin-top: 48px;
  }
}

@media (max-width: 620px) {
  .wordmark {
    font-size: 14px;
  }

  .header-contact {
    font-size: 0;
  }

  .header-contact::after {
    content: "Me contacter";
    font-size: 12px;
  }

  .hero {
    min-height: 0;
    grid-template-rows: 220px auto;
  }

  .hero-photo {
    min-height: 220px;
  }

  .hero::after {
    top: 154px;
    height: 72px;
  }

  .hero-content {
    padding: 2px 20px 36px;
  }

  .eyebrow {
    margin-bottom: 18px;
  }

  .hero h1 {
    font-size: clamp(39px, 11vw, 54px);
  }

  .hero-intro {
    font-size: 16px;
  }

  .hero-actions {
    display: grid;
    grid-template-columns: 1fr;
  }

  .button {
    width: 100%;
  }

  .hero-proof {
    display: none;
  }

  .section-shell {
    width: min(100% - 32px, var(--content));
  }

  .tension-band {
    padding: 72px 0;
  }

  .tension-band p {
    font-size: 35px;
    text-align: left;
  }

  .section-heading h2,
  .approach-intro h2,
  .about-copy h2,
  .contact-section h2 {
    font-size: 40px;
  }

  .proof-statement h3 {
    font-size: 28px;
  }

  .approach-list li > div {
    grid-template-columns: 1fr;
    gap: 14px;
  }

  .site-footer {
    display: grid;
    gap: 20px;
    padding-top: 28px;
    padding-bottom: 28px;
  }

  .contact-action {
    padding-left: 0;
    border-left: 0;
  }

  .social-links {
    flex-wrap: wrap;
    gap: 22px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}